In today’s climate, there are Ads and then there are true ‘Creative Calls-To-Action’.

Using the IAB as a reference, one can get a great idea for the types of ad units available in:
https://www.iab.com/guidelines/rising-stars-ad-units/

  • Display
  • Video-Centric Advertising, including ‘roll’ techniques
  • Native Mobile
  • Content Markting
  • Innovative push down units

Director Digital has always been at the forefront of ad-serving, advertising operations (adOps) as well as the physical rendering of innovative ad units that are widely-used today, across the entire world of advertising (yes; we believe in Open Source when it counts!).

Other innovative ad units that push the limit of what’s possible include those that can:

  1. Modify the experience of the site the advertisement is ‘living on’
  2. Brand ‘Site Take-Overs’
  3. Push-down trailers
  4. Other multiple-unit, synchronized ad units for ‘Brand Takeover’
  5. Innovative, non-boring advertorials that allow for brands and publishers to create a tight
  6. ecosystem of highly-engaged end-users.

Get in touch with us today to talk about your next branded initiative and turn your media plan into something special for your client with Director Digital.

Best Regards,

The Director Digital Team